Digital printing is a printing process where a computing device instructs the digital printer to print a certain image or words saved on a desktop file. This file is printed on canvas, acrylic, fabric, cardstock, paper, and various other materials. 

Unlike offset printing, digital printing doesn’t require printing plates to get the work done. Digital printing works best if your project is small. It also gives the finished print a high-quality look. 

A toner-based technology was what many digital printing presses used for years. With the technology getting numerous updates, its print quality was as good as the quality generated by offset presses. However, recent years have seen inkjet technology becoming popular because of its reduced cost, improved speed, and better output. 

The inks used in digital printing are the CMYK (cyan, magenta, yellow, and black) colour model and inks of the colours blue, orange, and green. Aside from this, specialty dry inks for the purpose of white, metallic effects, are also used. 

Digital printing can be used for various kinds of materials and media. Marketing teams utilize digital printing to create assets to promote businesses. The cost of printing greeting cards, flyers, business cards, newsletters, and menus is considerably less compared to the traditional printing methods. 

Related: Digital Printing Services in Dubai  

A few digital printing services that CAD Reprographics LLC offers are Business Cards, Flyers, Sticker Labels, Canvas Printing, and more.  When it comes to Canvas Printing, they have a team who gives excellent suggestions for Canvas printing art. 

Advantages of Leveraging Digital Printing for Your Marketing Needs 

Cost-effective 

At one point, small businesses faced the challenge of finding affordable print service partners. This was because offset printing or lithography was the only method through which one could get the desired marketing materials printed. This method’s high cost can be attributed to the set-up fees that came with it. For this reason, only large businesses were able to afford it. 

When digital printing entered the market, a business didn’t have to incur the high setup fee and a project that required a small run wouldn’t cost as much as what an offset printing method charged. 

High quality

Quality is one of the most important factors to stay in business. A well-made material for promotion can have a big impact on the company’s reputation. Digital printing is capable of producing high-quality prints that are sharp and precise. The resolution of the image doesn’t matter. Low or high – digital printing can produce excellent-quality images. Its non-contact printing feature supports images to turn out less distorted. Digital printing also comes with flawless colour registration due to which the images appear clear and bright. Decorations and glossy finishes are simple to apply with digital printing. 

Great printing speeds 

Your business may need that bulk order of brochures or business cards quickly. With digital printing, you do not have to worry about the time taken to produce your material. The printing process is simple compared to the traditional printing process which requires several steps before the print was produced. The streamlined printing process reduces production time and allows you to quickly get across your products to your audience. Also, if you change your mind about the design, you can make quick last-minute changes without having a setback in the printing process. 

Eco-friendly 

In contrast to other printing methods, digital printing is more sustainable as it utilizes less energy, and produces less waste. This is because digital printing functions come with advanced technologies thereby enabling a simplified process. This process allows digital printers to have a smaller carbon footprint when compared to other printing methods. 

Customizable and Personalisable

If you have a specific design in mind and certain elements to add to your print, you have the freedom to experiment with your print. Digital printing facilitates customisation where one is allowed to add images, variable text, call-to-actions, and various other features to make your marketing campaign a success. 

Digital printing also helps to personalise your printing pieces where each piece will be tailored to fit a certain group of your audience or to specific individuals of a particular group. This strategy makes your customers or clients feel respected which will boost your brand image and increase sales. Personalisation allows you to have a unique marketing campaign that sets your business apart from your competitors. 

Digital printing is the best option for small businesses or businesses with a low budget. To make the most of your marketing campaign, employ digital printing and save time, money, and the planet. 

Are you looking up digital printing in Dubai for fulfilling your digital printing services?  Reach out to CAD Reprographics LLC, for a quick and smooth process.