Brochures serve two purposes – one, it introduces your product to a potential customer, and two, it converts an interested customer to a buyer. 

A well-designed brochure will go far in generating more sales for your company. An ineffective brochure has many errors such as being crammed with information, and less visually appealing designs.  In this blog we will discuss the common design mistakes made which will reduce your sales. 

Related:  Best Brochure Designs In Dubai

No purpose Brochure 

The first thing to keep in mind while designing your brochure is the purpose. If you are not clear on what you want to accomplish, then your brochure is not going to produce the intended result. So, before designing the brochure, ask yourself certain questions. Do you want your potential customers to buy the product? Do you wish to build trust in your company or interest in your product? Or Do you want to just educate them on your product? 

No idea about the target market

Apart from the purpose of your brochure, you should also have an insight on your target market. How will your service or product solve a problem in the market? What are the benefits your product has that fulfill your customer’s requirements? So, market research will significantly help your brochure designer create impactful designs. 

Cramming your brochure with information 

Including every bit of information about your product or service is not going to produce the desired results. In this fast-paced world, nobody has the time to read the details and absorb all the information. Your brochure has a better effect, when it has short impactful sentences or words embodying your product or service. Your customers will remember your product for a long time. 

Doing your own Graphic Design when you are not an expert

With many user-friendly graphic design apps floating around, it is easy to create a design without reaching out to a graphic designer. However, this is not always a wise decision. These designs do not work all the time. You may use the wrong font style or different font styles in one brochure, not have enough white space, or use a web image. All this is a recipe for a horribly created brochure. 

Why end up with a terrible brochure and no results? Just contact a professional graphic designer. This person will know how to use the right colour and font style based on your goals and product. They will have expertise on various tools and techniques to make your brochure stand out from the crowd. If you need a brochure that is professional and conveys your marketing goals in the best way possible, reach out to a graphic designer. 

Not including a Call to Action 

A brochure with no call to action will only get your customers halfway to buying your product. An effective call to action is vital to roll in the profits. So, think of what you want your customers to do? Do you want them to call you for more information? Stop by your store? Visit your website? Based on what you need, you can include your email address, website address, physical address or phone number. These days, a QR code is used for customers to scan and find out the details of their company and product apart from the few details included in the brochure. 

Poor Copy

To create an influential brochure, a powerful copy is a must. It goes a long way in deciding your brochure’s success. A bad copy can turn people away from your business. However, a well-written copy can garner the much needed attention for your goal. Ensure your brochure’s copy is free of spelling mistakes and is written well. 

Bad Quality Images 

Using captivating photos will help convey your message in the best possible manner. These photos must be of high-resolution and fit with your brochure’s content. The chosen picture must not take away the attention from the written content. 

Unorganised Aesthetics 

Brochures which are unorganised in content and unappealing in visuals will drive away potential customers. A brochure with simple, attractive designs and less content will be effective in gaining the required attention as it is easy to read. 

If you are looking for a company that does brochure printing in Dubai, then reach out to CAD Reprographics LLC. They are one of the best printing companies in Dubai.